Berlin, 11th June 2021

A multidisciplinary team from PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft (PwC Legal) and PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft (PwC Germany) has provided comprehensive legal and tax advice to CHERRY Group on the acquisition of Active Key GmbH & Co. KG, a leading manufacturer of hygienic, washable keyboards and mice for medical and industrial applications based in Pegnitz, Germany. With the acquisition, CHERRY Group intends to expand its product portfolio in the healthcare sector as well as to serve the increasing demand in this area.

CHERRY Group is a leading global manufacturer of computer input devices and switches for mechanical keyboards, based in Auerbach in der Oberpfalz. CHERRY Group employs about 500 employees in production facilities and subsidiaries in Germany, France, the United Kingdom, China, Austria and the USA.

Advisors to CHERRY:

PwC Legal:

Gerhard Wacker (Nuremberg, Lead), Moritz Gröning, Joy Otto Neugebauer (both Berlin), Lars Spiller (Nuremberg, all Corporate/M&A), Susanne Zühlke, Gerung v. Hoff (both Berlin, both Antitrust); Tobias v. Tucher, Beate Schindlbeck, Lukas Lundbeck (all Munich, all IP/IT)

PwC Germany (Tax):

Annette Wassen (Berlin), Christian Schubert (Munich, both Lead), Marcel Jundt (Frankfurt on the Main), Merve Dilan Daimagüler, Beate Wölfer (both Berlin)

About PwC Legal Business Solutions:

In our global, rapidly changing business world, cooperation, restructuring, transactions, financing and social responsibility are topics that increasingly concern our clients. They need legal certainty for a wide range of complex tasks. That is why we advise them holistically and in close cooperation with PwC’s tax, human resources and finance experts and our international legal network in over 100 countries. Whether a globally active company, a public corporation or a wealthy private individual, every client has a personal contact at our firm who supports them responsibly in all matters of commercial law. In this way, we help our clients to secure their economic success in the long term.

PwC Legal Business Solutions in Germany. More than 370 lawyers at 18 locations. Integrated, tech-powered legal advice.

About PwC Germany:

Our clients face diverse challenges, strive to put new ideas into practice and seek expert advice. They turn to us for comprehensive support and practical solutions that deliver maximum value. Whether for a global player, a family business or a public institution, we leverage all of our assets: experience, industry knowledge, high standards of quality, commitment to innovation and the resources of our expert network in 149 countries. Building a trusting and cooperative relationship with our clients is particularly important to us – the better we know and understand our clients’ needs, the more effectively we can support them. 

PwC Germany. More than 15,000 dedicated people at 20 locations. €3.05 billion in turnover. The leading auditing and consulting firm in Germany.

Press contact