PwC Legal advises TBWA on the acquisition of a majority stake in Heimat Werbeagentur

Frankfurt am Main, May 28, 2014

PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft (PwC Legal) has advised TBWA (Germany) Holding GmbH, a member of the TBWA worldwide network of advertising agencies, on the acquisition of a majority stake in Heimat Werbeagentur GmbH. In return, Heimat acquired shares in TBWA Düsseldorf. Furthermore, PwC Legal has advised TBWA Germany on the restructuring in the course of the transaction. In 2014, Heimat ranked first in the competition held by German Art Directors Club ADC, awarding the most successful German advertising agencies every year. TBWA is part of OMNICOM Group Inc., listed on the New York Stock Exchange.

Advisor of TBWA Deutschland Holding GmbH:


Peter Kopecky (CFO)

PwC Legal, Frankfurt, Berlin:

Dr Dirk Stiller, Denis Bacina (both lead management), Thilo Renz, Moritz Gröning, Gwendolin Seinecke-Krankowsky, Florian Drach (all corporate/M&A)

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